The 21st century has seen corporates innovate simple, quick and convenient ways to go about daily activities and transact business. Today, you can buy, rent or order virtually anything over the Internet from the comfort of your laptop or computer.
Such innovations accelerate consumer service, delivery, marketing and advertising as well as complaints handling. The US Money Reserve, the foremost authority in matters of precious metals in the United States has just jumped on this bandwagon. An article on CBS 19, see link here, revealed the new online campaign initiated by the firm to meet the growing demands of the industry.
The US Money Reserve traces its roots to the gold trade veterans who brought about an ethical standard in the trade of gold, silver and platinum. These pioneers operated at a time when the world hadn’t tapped into the potential of the gold trade. They wanted to promote the business by educating governments and individuals on the benefits of precious metals such as platinum, gold and silver. Fast forward to 2001; the US Money Reserve was constituted as we know it today.
Just like in any other trade, one cannot afford to implement rigid mechanisms. New strategies and techniques of sales promotion and customer retention evolve and companies must also change with the changing times. The US Money Reserve has been extremely successful over the last decade. It became the official distribution partner for the US government and therefore issues the best quality of gold and silver in the market.
Therefore, when it redesigned its website, it had to follow these guidelines and pay attention to every detail. First, they upgraded their headquarters in Austin, Texas with a new online shop complete with an impressive display of all its coins and bullion. Secondly, they put up more content and information on their company’s history and services as well as detailed descriptions of their coins on display. Learn more about U.S. Money Reserve: http://www.bbb.org/central-texas/business-reviews/coin-dealers-supplies/u-s-money-reserve-inc-in-austin-tx-52264/
When it comes to security, the reserve spent a lot of money to guarantee the effective operation of the website. It’s supported by other web applications that allow clients to place orders, pay and even get their coins shipped to their exact location without a hitch. The management led by managing director Phillip Diehl could not hide their joy at the new site. They expect more reviews and first-time clients courtesy of the devolved online shop.
The firm also set out into the market with new infomercials as well as a more active and responsive Twitter and Facebook pages.
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