Boris Feldman Talks About Dr. Carlos Rewriting The History Of The Brazilian Automobile Industry

CAOA was founded in 1979 by Carlos Alberto de Oliveira Andrade and is currently the leader of the automotive industry in Brazil. The company is present in every region of the country and owns Subaru, Hyundai, and Ford dealerships. In addition, CAOA is the sole importer of Subaru and Hyundai vehicles in Brazil ever since the late 1990s. The company managed to sell over one million vehicles on the Brazilian market.

At the beginning of August, Boris Feldman, a radio show host who specializes in vehicles and motor racing, talked about Carlos Alberto de Oliveira Andrade, recalling an interview published in 2012 entitled “Dr. Caoa’s dream”. Besides his role as the Chairman of the Board of Directors at his own company, Dr. Carlos also owns a medical degree, leaving the profession once he broke into the automotive industry in 1979. The article talks about Dr. Carlos’ and his company’s achievements, having a license from Hyundai to manufacture the HR and HD 78 trucks, assembling an older model of Tucson, and preparing to produce the iX35. In addition, the article mentions the fact that Dr. Carlos dreams about making a fully Brazilian car.

The article points out the fact that Carlos Alberto de Oliveira Andrade talked about his dream, mentioning that CAOA already has a design agency in Italy that is creating a new body for the Tucson. He stated that they are negotiating with Fiat in order to give them a national engine to equip the new car. Dr. Carlos wanted to take a page from the Korean playbook (who started copying Japanese products and later down the line developed their own cars).

Six years later, Boris Feldman revisits the subject mentioning that CAOA took over Chery’s operation in the country in 2017, kept the Chinese as their partners, and they are continuing to manufacture models in Jacarei and Anapolis, where they also produce Hyundai models. According to the journalist, Dr. Carlos is rewriting the history of the automobile industry in Brazil, pointing out that the country never had a big national factory, and listing a number of attempts that failed.

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