Category: Online Business

The Athleisure Revolution

Across the United States there’s a growing tendency of Americans to eat healthy, exercise more, and just get in overall better shape. It’s a trend that’s had an influence on the technology and food industries to be sure, but there’s one other area were fitness is having a profound effect. That area is fashion, and leading its charge is Fabletics.

Workout clothes have been around for a long time, and now the clothes that you’d normally find at the gym have broken into the fashion market with full force. Celebrities have given into the new wave of “Athleisure” (a brilliant convergence of Athletic & Leisure wear), and consumers have followed suit; making it among the fastest growing trends of 2015 and the new year. What separates Athleisure from your run-of-the-mill gym clothes though, are that the products are premium quality, designed by real fashion companies (like Fabletics), and they’re selling like crazy.

Read more: Dressing down: The rise of athleisure

But what caused this huge outbreak into the fashion world? Everyone from Beyonce to the local soccer mom is paying up to dress down, so is really just part of America’s fitness craze? Robbie Myers, editor-in-chief of Elle, recently featured Beyonce in Athleisure attire. “The idea that Americans want to be comfortable no matter what they do certainly, you know, has permeated the culture.” he says. And he’s right. Denim sells have plummeted 5% in the past 3 years, while active wear purchases have rose 5x that rate!

General manager of the El Segundo, Calif.-based Fabletics, Geraldine Martin-Coppola, says that the company has grown an astonishing 200 million dollar enterprise in the last 2.5 years alone. The online based business offers a subscription service for shoppers’ savings, and Fabletics have many customization offers which can be made & shipped at lightning speed.

Fabletics was co-founded by actress Kate Hudson, who’s promotion the Athleisure brand has fueled its popularity. While the company is based online, it’s already opened up several stores across the country; with 75 more planned to open in the next 5 years.

 

See more at http://www.fabletics.com/how-it-works

A New Era of Online Business at the US Money Reserve

The 21st century has seen corporates innovate simple, quick and convenient ways to go about daily activities and transact business. Today, you can buy, rent or order virtually anything over the Internet from the comfort of your laptop or computer.

Such innovations accelerate consumer service, delivery, marketing and advertising as well as complaints handling. The US Money Reserve, the foremost authority in matters of precious metals in the United States has just jumped on this bandwagon. An article on CBS 19, see link here, revealed the new online campaign initiated by the firm to meet the growing demands of the industry.

The US Money Reserve traces its roots to the gold trade veterans who brought about an ethical standard in the trade of gold, silver and platinum. These pioneers operated at a time when the world hadn’t tapped into the potential of the gold trade. They wanted to promote the business by educating governments and individuals on the benefits of precious metals such as platinum, gold and silver. Fast forward to 2001; the US Money Reserve was constituted as we know it today.

Just like in any other trade, one cannot afford to implement rigid mechanisms. New strategies and techniques of sales promotion and customer retention evolve and companies must also change with the changing times. The US Money Reserve has been extremely successful over the last decade. It became the official distribution partner for the US government and therefore issues the best quality of gold and silver in the market.

Therefore, when it redesigned its website, it had to follow these guidelines and pay attention to every detail. First, they upgraded their headquarters in Austin, Texas with a new online shop complete with an impressive display of all its coins and bullion. Secondly, they put up more content and information on their company’s history and services as well as detailed descriptions of their coins on display. Learn more about U.S. Money Reserve: http://www.bbb.org/central-texas/business-reviews/coin-dealers-supplies/u-s-money-reserve-inc-in-austin-tx-52264/

When it comes to security, the reserve spent a lot of money to guarantee the effective operation of the website. It’s supported by other web applications that allow clients to place orders, pay and even get their coins shipped to their exact location without a hitch. The management led by managing director Phillip Diehl could not hide their joy at the new site. They expect more reviews and first-time clients courtesy of the devolved online shop.

The firm also set out into the market with new infomercials as well as a more active and responsive Twitter and Facebook pages.

Click the links below to read more:

US Money Reserve Promo Codes, 4 Coupons 2016
US Money Reserve Austin TX, 78730