ClassDojo is the innovative app by Sam Chaudhary and Liam Don. The app has been received warmly by teachers, students, and parents who have praised it and credited it with creating a positive culture in classrooms and initiating ground-up changes in schools at large.
Constant communication between the teacher and parents can be quite challenging. Most parent-teacher meetings only happen once per semester when the parents, kids, and teachers are brought together in academic days.
Even when it happens, it is hard for the teacher to address the plight of each kid comprehensively due to time limits and the number of parents who need to be attended to.
Teachers are able to come up with activities that they share with the parents. The parent ensures the implementation because, thanks to ClassDojo, he or she knows exactly what the student was learning at school. This communication platform enables both the teacher and parent to share and exchange ideas.
The founders of the app have realized their dream of helping parents guide conversations and support how their children learn and develop. The app is used by more than 85,000 teachers in private, charter, and public schools in USA. Most of the teachers that use the app have been impressed by its contents with most of them revealing that they would pay for the app if a premium version was to be rolled out.
The co-founders agree that the app will never sell users’ data to generate revenues. They said that they will find ways to introduce a premium feature that the parents can pay for. Even with the need to make money from the app, Liam Don revealed that they will first ensure that the app was loaded with educational materials that schools usually pay for.
Investors have advised ClassDojo’s management to ensure that any revenue channel they seek must be driven by the needs of teachers and parents.
The app could seek various methods of income generation including offering additional transactional services. Instead of parents paying for trips, lunch or supplies in cash, the app could incorporate a payment feature that parents can use to pay to the school directly.
Class Dojo was launched in August 2011 and received backing from key investors like Paul Graham and Ron Conway. It seeks to improve a student’s learning experience and connect teachers and parents to ensure support for the children’s development.