The Rise of Luiz Carlos Trabuco Cappi

Banco Bradesco founded in 1943 by Amador Aguiar is one of the biggest banks in Brazil and is a bank known for loyal employees and innovative business methods. The founder was also responsible for the Bradesco Foundation which provides education and vocational training to more than 100,000 children and adults in Brazil.

Perhaps it’s this sense of philanthropy that motivates employees at Bradesco to spend their entire lives for the prosperity of the organization. The organization not only tries to be a profitable entity but also caters to the varied needs of the entire populace. Be it rich or poor, Bradesco works towards taking care of their financial and banking needs. It’s that strive to provide whatever is required by the customers that made Bradesco the first bank to issue credit cards in Brazil.

No other man exemplifies professional approach of Bradesco like Luiz Carlos Trabuco Cappi, Chairman of the Board of Bradesco.  His rise through the ranks of Bradesco reads more like a story than  that of a professional resume. At the age of 18, after completing his Degree in Philosophy, Sociology, and Letters from the University of Sao Paulo, Luiz Carlos Trabuco Cappi entered the Bradesco bank as a low-level employee.

His drive for success made him take a further degree in Socio-Psychology which allowed him to rise up the ranks. His business acumen and excellent work ethic did not go unnoticed by his employer as in 1989, he was promoted to a managing officer. His rise did not stop there as he worked tirelessly for the betterment of the organization and was rewarded with promotions that allowed him to rise through the ranks and become the Chief Executive Officer of Bradesco Bank and its subsidiaries and finally the banks Chairman of the board of directors.

As he neared the age limit imposed by the Bradesco bylaws which limited the age of the CEO to be less than 65 years old. Trabuco was tasked with mentoring the future CEO. Luiz Carlos Trabuco Cappi, someone who lives the Bradesco way of rewarding loyalty announced that the position would be filled from within. Allowing the loyalty shown by the employee to be rewarded and create space for growth for other employees under them.

It was later announced that the new CEO to be groomed would be Octavio de Lazari Junior who was one of the seven directors considered for the position. Luiz Carlos Trabuco Cappi will continue his passionate and loyal service to Bradesco by training, and grooming Octavio de Lazari Junior to be the next Chief Executive Officer.